WNBA Sees Record Ratings and Growth

The WNBA has seen a remarkable increase in attendance, social media engagement, and TV viewership, with record-breaking crowds at games, such as over 18,000 fans attending a matchup at T-Mobile Arena. Despite these successes, the league's offensive efficiency has stagnated, averaging only 103.5 points per 100 possessions this season, contrasting sharply with the NBA's offensive growth. The WNBA is attracting new advertisers like Bumble and Castrol, leveraging its cultural relevance and expanding fanbase to secure partnerships with brands that traditionally haven't supported basketball. Furthermore, the WNBA's postseason viewership has outperformed some NHL games, indicating a shift in audience preferences. Bars and restaurants are increasingly showcasing WNBA games, reflecting a broader acceptance and demand for women's sports. As the league progresses, it continues to foster a significant cultural impact and commercial opportunities for sponsors.