The Telugu film 'Double Ismart', starring Ram Pothineni and Sanjay Dutt, was released on August 15, 2024, but failed to impress audiences and critics alike, leading to its early release on Amazon Prime Video just 21 days later. The movie, a sequel to the successful 'iSmart Shankar', revolves around a gangster's plan to transfer his memories to achieve immortality, but suffered from poor writing and lackluster performances, earning only Rs 19.95 crore worldwide. Despite the initial box office expectations, it was met with mixed reviews, with many citing its weak story and sexist themes. The film's digital rights were sold for Rs 33 crore prior to its theatrical release, indicating high hopes that ultimately went unfulfilled. As 'Double Ismart' joins a growing trend of films making early OTT debuts, debates arise regarding the impact on traditional cinema experiences. The film is currently available in multiple languages on streaming platforms, although it has already faced piracy issues.