Tracee Ellis Ross Unveils Pattern Beauty TV Ad

Tracee Ellis Ross reunited with 'Girlfriends' co-stars Golden Brooks, Persia White, and Jill Marie Jones for the first-ever TV commercial for her haircare brand, Pattern Beauty, celebrating the sitcom's 25th anniversary. The commercial, directed by child and produced with ATTN, De La Revolución, and Prettybird, showcases Ross as 'Chief CURLtender' mixing personalized 'hair cocktails' for different textures, highlighting the brand's 'cocktailing' concept. The campaign marks Pattern Beauty's move from digital-first marketing to major streaming platforms. Fans and celebrities have expressed excitement, with some calling for a full 'Girlfriends' reunion or movie. The campaign also features extensive digital content and behind-the-scenes footage, along with a special landing page assigning cocktail nicknames to each Pattern product. Ross emphasized celebrating diverse hair rituals and shared beauty moments through the campaign.