LVMH Invests in Moncler Stake Through Double R

LVMH has acquired a 10% stake in Double R, an investment vehicle controlled by Moncler CEO Remo Ruffini, which currently holds a 15.8% stake in Moncler. This investment is expected to bolster LVMH's position within the luxury sector and may lead to increased speculation about a potential takeover of Moncler. The deal allows LVMH to appoint board members to both Double R and Moncler, enhancing its influence in the company. Moncler has been a standout performer within the luxury market, reporting a 17% increase in sales to nearly €3 billion in 2023, and has plans to grow Double R's stake in Moncler to 18.5% in the next 18 months. LVMH's CEO Bernard Arnault praised Moncler as a remarkable entrepreneurial success and emphasized the company's independence. This strategic move aligns with LVMH's history of consolidating its position in the luxury market while supporting brands that show significant growth potential.