Cassper Nyovest Urges Artists to Market Music Effectively

South African rapper Cassper Nyovest recently shared marketing advice with emerging artists, emphasizing its importance for achieving success in the music industry. He expressed confidence in his upcoming release, 'Kusho Bani,' and encouraged artists to actively promote their music to tap into potential fanbases. Meanwhile, in the realm of hip-hop, several artists under 30 are making significant strides, such as Doechii, who won Best Rap Album at the 2025 Grammys, and Sahbabii, who made a comeback with his latest album after a hiatus. The evolving landscape of hip-hop continues to showcase new talents and innovative sounds, with artists like Lucki also gaining recognition. Overall, both established and new artists are navigating the industry's challenges while pushing boundaries in their respective genres.