De'Aaron Fox, the Sacramento Kings All-Star point guard, is set to release his signature shoe, the Curry Fox 1, under Stephen Curry's Curry Brand with Under Armour this winter. The announcement came during a press event in New York where details about the shoe's runner-esque design were revealed. Meanwhile, Curry Brand opened its first brick-and-mortar store in Chengdu, China, during a tour that features Fox and highlights the brand's expansion in Asia. Jason Archer from Under Armour emphasized the importance of the Chinese market, where basketball is highly popular, and plans for more Curry Brand stores are underway. The Curry Fox 1 will showcase innovations such as a new logo and Flow cushioning, with further launch details expected soon. The Curry Brand aims to enhance its international presence while promoting youth sports globally.