Amazon Increases Commission Rates for Creators

Amazon has announced an increase in commission rates for over 50,000 content creators, offering 1.5x-2x higher earnings across more than 20 product categories ahead of the Amazon Great Indian Festival (AGIF), starting September 27. This initiative aims to empower creators to capitalize on rising consumer demand during the peak shopping season, as supported by a recent Ipsos study indicating strong enthusiasm among shoppers. Additionally, Amazon is introducing target-linked incentives of up to 10-15% of revenue generated, enhancing the potential earnings for creators. The AGIF will also feature over 1,500 live streams from creators across various categories, providing an engaging shopping experience. Director Zahid Khan emphasized that this support system will benefit both creators and customers. The announcement comes amid a festive wave as 89% of surveyed participants expressed excitement for shopping this season.