NikeSKIMS Debuts 58-Style Line Sept. 26

Nike and Kim Kardashian’s NikeSKIMS will debut on Sept. 26 with 58 styles across seven collections, offered in sizes XXS–4X (including extended bra sizing) and priced roughly $38–$148, providing roughly 10,000 mix-and-match combinations. The line combines Nike Dri‑FIT performance technology with SKIMS’ sculpting design—featuring mid‑level compression, breathable mesh knits and varied support—and includes accessories and bespoke Nike shoe colorways. The launch included a high‑profile New York performance at the New York Public Library fronted by Kardashian and a cast of about 50 athletes and performers, and a campaign film directed by Janicza Bravo features athletes such as Serena Williams, Sha’Carri Richardson, Chloe Kim and Jordan Chiles. Executives described the venture as a long‑term, standalone brand that marries Nike performance with SKIMS’ body‑focused design and serves as a strategic growth play for Nike. The rollout has drawn criticism from environmental advocates and some celebrities over the line’s use of synthetic materials, even as Kardashian said the collection was inspired by her daily weightlifting and Pilates routine.