Lululemon Opens First Store in Milan Italy

Lululemon is expanding its international presence with the opening of its first store in Italy, located in Milan's prestigious shopping district, Vittorio Emanuele II 24/28, scheduled for July 19, 2025. The 5,700 square-foot, two-floor store will feature both men’s and women’s collections designed for activities such as yoga, running, training, tennis, and golf, and will showcase a custom 3-D printed Glide sculptural façade inspired by the brand’s Define Jacket pattern, blending Italian craftsmanship with modern materials. This opening is part of Lululemon’s Power of Three ×2 growth strategy aimed at quadrupling international revenue by the end of 2026, building on its existing European footprint in countries like the UK, Germany, France, and Spain. The store will offer an integrated omni-channel experience including the Endless Aisle BBR solution to ensure product availability beyond physical stock and Global Blue Tax-Free Shopping for international visitors. Lululemon also plans to engage the local community through partnerships with studios, run clubs, and ambassador programs, continuing its approach of thinking globally while acting locally. The company continues to show strong financial health and positive revenue growth, positioning it well for this significant expansion milestone.