Super Bowl Ad Features Tom Brady, Snoop Dogg Against Hate

The Foundation to Combat Antisemitism (FCAS), founded by Robert Kraft, is featuring a new Super Bowl ad starring Snoop Dogg and Tom Brady, aimed at combating hate in general, rather than focusing solely on antisemitism. The 30-second spot, titled 'No Reason to Hate,' highlights the absurdity of hateful ideologies with exaggerated insults exchanged between the two stars, concluding with the message that 'The reasons for hate are as stupid as they sound.' This year's ad comes after FCAS's previous campaign, which addressed rising antisemitism post the October 2023 attacks on Israel. Kraft has been a vocal advocate against hate, emphasizing the need for unity between Black and Jewish communities, as evidenced by his significant donations and outreach efforts. The ad serves as a call for viewers to reevaluate their reasons for hate, while also aligning with the foundation's broader goals. Despite the lack of explicit mention of antisemitism, the campaign reflects ongoing societal issues surrounding polarization and discrimination.