The Asian Cricket Council (ACC) has launched the Women's Under-19 T20 Asia Cup to foster the growth of women's cricket in Asia, providing a key preparatory tournament for the ICC Women's U19 World Cup. This initiative aims to enhance the visibility and popularity of women's cricket while promoting gender equality. Meanwhile, the ICC is leveraging the Twenty20 format to accelerate global growth in women's cricket, with the Women's T20 World Cup 2024 set to take place in the UAE from October 3-20. Fans under 18 can attend matches for free, while adult tickets start at five Dirhams, approximately ₹115. The ICC's initiatives aim to broaden the sport's reach, exemplified by a grand laser show on the Burj Khalifa. These efforts reflect the expanding opportunities and increasing competitiveness in women's cricket worldwide.