FC Barcelona Signs €3M Uber Deal to Enhance Fan Mobility

FC Barcelona and Uber have entered a three-year strategic partnership worth €3 million, making Uber an official partner of the club until 2027. The deal aims to enhance fan mobility and traffic management around the new Spotify Camp Nou and Espai Barça areas, including the setup of designated pick-up zones and promotion of Uber's fully electric vehicle service. The partnership features Uber branding on advertising boards at the stadium and several Uber vehicles painted in Barcelona's iconic blaugrana colors across the city, with some official club vehicles also potentially bearing the Uber logo. Both parties unveiled a limited edition fleet of 30 customized 100% electric CUPRA Tavascan vehicles in Barça colors, available for rides through Uber’s “Electric” service. The agreement was announced following resolution of a conflict with the local taxi sector, with the taxi union confirming the dispute is closed after the club included clauses ensuring Uber complies with all legal regulations. Club and Uber officials emphasized the partnership's focus on improving sustainable and technologically advanced mobility solutions for fans attending matches and events at the stadium.