Concacaf Partners with Saudi Arabia's PIF

The Confederation of North, Central America, and Caribbean Association Football (Concacaf) has entered a multi-year partnership with Saudi Arabia’s Public Investment Fund (PIF) aimed at enhancing football development across the region. This collaboration will support both grassroots and competitive levels of the sport, including increased youth championships and initiatives designed to nurture young talent in all 41 Concacaf federations. As the region prepares for the 2026 FIFA World Cup, the deal is expected to significantly impact the growth of football, with Concacaf President Victor Montagliani highlighting the rising interest in the sport. PIF's involvement also marks its first investment in soccer in the Americas, complementing its existing sports portfolio that includes ownership of Newcastle United and the LIV Golf series. The agreement further aligns with PIF's broader strategy to improve its global sports presence while contributing positively to the local sports landscape. However, the deal has drawn scrutiny over concerns related to Saudi Arabia's human rights record and the implications of its growing influence in international sports.