Hilton to Rebrand Hotel Maria as Waldorf Astoria
Hilton to Rebrand Hotel Maria as Waldorf Astoria

Hilton to Rebrand Hotel Maria as Waldorf Astoria

News summary

Hilton will rebrand The Hotel Maria in Helsinki's historic Kruununhaka district as Finland's first Waldorf Astoria, marking the luxury brand's debut in the Nordics. The 116-room hotel, originally built in 1885, will remain operational during a short transition period before its rebranding later this year. The property will offer amenities such as a Nordic wellness spa with a traditional Finnish sauna, signature dining, a bar, and a fitness studio. This move is intended to elevate Helsinki’s luxury hotel scene and address increasing demand for high-end accommodations, while also helping Hotel Maria overcome recent financial challenges through the global Waldorf Astoria brand association. Hilton’s partnership with M&L Group brings a major international luxury presence to a city currently lacking such options. The Waldorf Astoria Helsinki becomes part of Hilton’s expanding luxury portfolio across Europe and worldwide.

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