Chili's Launches Big QP Burger, Takes Aim at McDonald's

Chili's has launched a new burger named the Big QP, which features a patty that's 85% larger than McDonald's Quarter Pounder, weighing in at 7.5 ounces before cooking. Priced at $10.99, the Big QP is part of Chili's '3 For Me' menu, which includes bottomless chips and salsa, fries, and a beverage, positioning it as a more value-oriented alternative to traditional fast food offerings. The burger, dressed similarly to its McDonald's counterpart with American cheese, ketchup, mustard, pickles, and diced onions, is aimed at attracting customers amid rising fast food prices. To promote the Big QP, Chili's is hosting a Fast Food Financing pop-up event in New York City on April 16-17, 2025, where attendees can sample the burger and receive gift cards. This release follows the success of Chili's previous burger, the Big Smasher, which helped boost sales significantly. Overall, Chili's is leveraging its new offerings to enhance its competitive stance against fast food rivals like McDonald's.