Luxury Watches Dominate 2025 US Open Among Top Players, Collectors

Luxury watches and high-end timepieces are prominently showcased at the 2025 U.S. Open, with top tennis players often sponsored by prestigious brands such as Rolex, Jacob & Co., and Vanguart. Players like Alexander Zverev and Andrey Rublev sport watches valued at hundreds of thousands of dollars during post-match appearances, highlighting the growing intersection of horology and sports. The event also features a diverse range of luxury watches from brands like Cartier, TAG Heuer, and Louis Vuitton, exemplifying the new standard for watch spotting at sporting events. Meanwhile, Casio America has introduced the MRGB5000HT “Tsuiki” Limited Edition, a high-end G-SHOCK watch blending traditional Japanese metalworking techniques with modern technology, appealing to collectors who value craftsmanship and durability. Additionally, designer Kerin Rose Gold has created gem-encrusted Labubus jewelry for tennis star Naomi Osaka, further illustrating the fusion of luxury and sport at the Open. Collectors and enthusiasts now have multiple venues and styles to explore, from classic Swiss watches on athletes’ wrists to innovative luxury timepieces inspired by artisanal traditions.