Starbucks plans 30% menu cut by 2025

Starbucks is set to cut approximately 30% of its food and beverage menu as part of its 'Back to Starbucks' initiative aimed at revitalizing the brand and addressing recent global sales declines. CEO Brian Niccol announced these changes during a recent earnings call, emphasizing the need to simplify the menu and focus on high-quality, frequently requested items. While specific items have not yet been disclosed, the company has already removed certain drinks, such as its olive oil-infused offerings. Alongside the menu overhaul, Starbucks is reintroducing features like the condiment bar and free refills for in-store customers, while also reversing its previous open-door policy. The aim is to create a more inviting atmosphere for paying customers while ensuring a sustainable long-term growth strategy. Niccol acknowledged the challenges ahead but expressed confidence in the effectiveness of these changes in restoring customer trust and engagement.