Holland America Expands Denali Lodge Investment

Holland America Line is investing $70 million over several years to enhance its Denali Lodge and expand its Alaska Cruisetours, reinforcing its leadership in Alaska tourism. The project, set to begin in 2025, includes upgrades to the riverside interpretive trail, improved wayfinding, and refined dining options. By 2026, renovations will expand guest accommodations and dining facilities, while 2027 plans introduce a new guest building with suites and an upgraded main lodge. This investment aligns with the company's strategy to meet growing demand for combined land and sea tours, offering unparalleled access to Alaska's natural wonders. Holland America Line's president, Beth Bodensteiner, highlights the significance of this expansion for both the company and Alaska's tourism industry. The company's shares have risen sharply due to strong booking momentum and high ticket pricing, further supporting its expansion efforts.