The tension between Drake and DeMar DeRozan has escalated following DeRozan's appearance in Kendrick Lamar's diss track 'Not Like Us,' which criticized Drake. During a Toronto Raptors game against DeRozan's Sacramento Kings, Drake expressed his disdain for the idea of retiring DeRozan's jersey by stating he would personally remove it, fueling the ongoing feud. The animosity traces back to DeRozan's support for Lamar during his beef with Drake, further exacerbated by DeRozan's cameo in the music video. Despite Drake's public insults, including calling DeRozan a 'goof' and 'pussy', DeRozan responded humorously, suggesting Drake would have a tough time removing any banner. The strained relationship reflects a broader narrative of competition and loyalty within the music and sports industries, showcasing how personal alliances can impact public personas.