SZA Launches ‘Not Beauty’ Makeup Line on Grand National Tour

SZA has launched her own beauty brand, Not Beauty, debuting with three shades of lip gloss that will be sold exclusively at pop-up shops during her Grand National Tour with Kendrick Lamar. The initial lip glosses—In The Flesh, Strawberry Jelly, and Quartz—reflect SZA's personal standards for long-lasting, moisturizing products, which she says were developed from her own needs rather than a desire to enter the crowded celebrity beauty market. Not Beauty is committed to being vegan, cruelty-free, gluten-free, and eco-conscious, with plans to expand the line to include lip stains, liners, and creams. The packaging and brand aesthetic draw inspiration from nature, featuring wood textures and bold natural hues. Fans can purchase the products at tour pop-ups, even without a concert ticket. SZA emphasizes that Not Beauty is about authenticity and self-expression, aiming to create products she genuinely uses and believes in.