Domino’s Trials New Chicken Brand in UK Northwest, Northern Ireland

Domino's Pizza Group is launching a new fried chicken sub-brand called Chick 'N' Dip across 187 stores in the northwest of England and Northern Ireland, aiming to capitalize on the growing UK demand for chicken. This move comes as the company faces a challenging market environment marked by weaker consumer confidence, rising labor costs, and a significant decline in share value. The new concept will feature various chicken tenders, wings, and boneless bites with nine globally inspired dips, and it can be produced using Domino’s existing kitchen infrastructure, allowing for efficient rollout with minimal additional investment. CEO Andrew Rennie emphasized that the company's extensive distribution network and delivery capabilities give it a competitive edge over US chicken brands expanding into the UK market, such as KFC, Popeyes, and Wingstop. Despite current pressures, Domino's remains optimistic about growth opportunities in both pizza and chicken markets, viewing Chick 'N' Dip as a bold new chapter that complements its existing business. The company also plans to update shareholders on broader strategic priorities including loyalty schemes and potential acquisitions to diversify its portfolio further.