Kendrick Lamar is set to headline the Super Bowl LIX Halftime Show on February 9, 2025, at The Caesars Superdome in New Orleans, marking his first solo performance at this iconic event. He expressed pride in representing rap music, stating, "Rap music is still the most impactful genre to date," emphasizing his role in showcasing the genre's significance. While some fans expressed disappointment over the absence of local favorite Lil Wayne in the lineup, critics argue that Lamar's dynamic stage presence and storytelling ability make him a fitting choice. The event will be produced by Apple Music in collaboration with Roc Nation, with Jay-Z praising Lamar as a "once-in-a-generation artist". This performance follows Lamar's participation in the 2022 Super Bowl show and reflects the growing influence of hip-hop in mainstream culture. Notably, the recent rap battle between Lamar and Drake has added a layer of intrigue to Lamar's headline status.