R for Rabbit Raises $27M Series B to Expand Babycare Portfolio

R for Rabbit, an Indian babycare brand founded in 2014 by Kunal and Kinjal Popat, has raised $27 million in a Series B funding round led by Filter Capital and 3one4 Capital, which included both primary investment and secondary share sale facilitating the exit of early investor Xponentia Capital. The company plans to use the fresh capital to expand omnichannel distribution, drive product innovation, and strengthen digital initiatives to capture a larger share of India's growing premium baby products market. R for Rabbit offers a diverse portfolio including strollers, car seats, high chairs, and other baby gear, and has built a customer base of over five million parents with more than 2,000 offline partners. The brand reports steady growth with a revenue run rate exceeding $30 million and aims to enhance customer experience through new offerings. CEO Kunal Popat emphasized the market's strong upward trajectory driven by rising disposable incomes and discerning parents seeking quality and safety. The funding round positions R for Rabbit to compete with established players like FirstCry, LuvLap, and Chicco in the fast-growing Indian babycare segment.