Prince’s Sign ’O The Times Remastered for IMAX Theatrical Release

Prince's concert film "Sign ‘O The Times," widely regarded as his artistic peak, has been remastered for a one-week IMAX release starting August 29, offering audiences an unparalleled concert experience with enhanced sound and visuals. Though less commercially successful than "Purple Rain," the album and its companion film showcase Prince's virtuosity and diverse musical styles, with fans and critics calling the film possibly the greatest concert film ever made. The remaster taps into a growing trend of concert films in IMAX, providing an accessible alternative to expensive live shows, especially for younger fans who may find stadium prices prohibitive. The film features iconic tracks such as "If I Was Your Girlfriend," "Sign O’ The Times," and "U Got The Look," highlighting Prince’s lasting influence on music and culture. This release not only celebrates Prince’s musicianship but also offers a high-quality, immersive experience that captures the essence of his live performances. The remastering effort, involving Prince’s estate, Mercury Studios, and FilmRise, underscores the film's significance as a pure distillation of the artist's identity and creative genius.