Remark Raises $16M Series A for AI-Driven Ecommerce Experts

Remark, an AI-driven e-commerce startup, has raised $16 million in a Series A funding round led by Inspired Capital with participation from Stripe and others, bringing its total funding to $27 million. The company builds AI personas trained by over 60,000 human product experts, such as Olympic athletes and stylists, to provide personalized shopping guidance that mimics in-store expert advice, significantly boosting conversion rates to 28% compared to the industry average of 1%. Remark’s approach combines real-time expert input with always-available AI personas, enabling brands to reduce customer service costs while offering trusted, personalized recommendations. Since its last funding round, Remark's revenue has quadrupled, and it has maintained 100% retention across more than 60 brand partners. The company recently transitioned to a SaaS model charging brands based on site traffic, aiming to scale its team and improve AI training to further enhance the online shopping experience. CEO Theo Satloff emphasizes that Remark’s technology addresses the low conversion rates in e-commerce by replicating the knowledgeable assistance shoppers get in physical stores.