Meta Partners with Blumhouse to Test AI Tool

Meta has partnered with Blumhouse Productions to test its new generative AI tool, Movie Gen, which allows users to create short video clips from text prompts. Filmmakers Aneesh Chaganty, Casey Affleck, and the Spurlock Sisters are involved in this pilot program, providing feedback on the technology's capabilities and limitations. Jason Blum, CEO of Blumhouse, emphasized the importance of integrating innovative tools to enhance storytelling in filmmaking. The collaboration aims to build goodwill with the creative community amid ongoing copyright challenges faced by Meta and other tech firms. Meta plans to officially roll out Movie Gen across platforms like Instagram in 2025, following a period of refinement based on user feedback. This initiative represents a significant step in merging AI technology with creative industries, despite legal concerns surrounding AI-generated content.