SEVENTEEN Debuts 'Bad Influence' at Paris Fashion Week

K-pop group SEVENTEEN premiered a new track, 'Bad Influence', produced by Pharrell Williams, at Louis Vuitton's Fall-Winter 2025 Menswear fashion show during Paris Fashion Week. The song, performed by nine members of SEVENTEEN, was specially crafted by Pharrell, who also serves as Louis Vuitton's Creative Director for menswear. SEVENTEEN expressed their honor and excitement for collaborating with Pharrell, highlighting the creative process that showcased a new side of the group. Pharrell's influence extended beyond this collaboration, as he also debuted other tracks during the show, featuring artists like BTS' J-Hope and The Weeknd. This collaboration marks another high-profile partnership for SEVENTEEN, following their recent release of the greatest hits album '17 Is Right Here'. The group is currently on their 'RIGHT HERE' world tour, celebrating their 10th anniversary with upcoming performances in Asia.