NBC Plans Extensive Paris Olympics Coverage

The 2024 Paris Olympics offer Comcast's streaming platform, Peacock, an opportunity to boost its subscriber base by providing comprehensive coverage of the Games. With favorable time zones and the end of pandemic restrictions, this will be the first Olympics where Peacock airs all events live, aiming to attract both super fans and casual viewers. NBCUniversal's Stamford, Connecticut hub will serve as the operational center, managing over 7,000 hours of content. NBC hopes to regain subscribers lost due to recent price hikes by leveraging the Olympics. Additionally, NBCUniversal is expanding its reach through social media initiatives like 'Spotlight on Paris' on TikTok, targeting younger audiences. Major NBC News shows like Today and NBC Nightly News will also broadcast from Paris, providing extensive coverage.