NikeSKIMS Launch Boosts Nike Stock Amid Brand Revamp

Nike has partnered with Kim Kardashian's Skims to launch a new brand, NikeSKIMS, focused on women's athletic apparel, footwear, and accessories. This collaboration marks Nike's first-ever brand partnership with an outside company and aims to merge Nike’s innovation with Skims’ focus on inclusivity and the female form. Set to debut in spring 2025, the line will initially launch in the U.S. with a global rollout planned for 2026. NikeSKIMS is expected to help Nike regain market share lost to competitors like Lululemon and Alo Yoga, while Skims looks to leverage Nike's expertise to expand its market presence. Nike's stock rose following the announcement, highlighting the market's positive reception to the partnership. The initiative is part of Nike's broader strategy to increase its appeal to female consumers and recover from a period of declining sales.