McDonald’s Relaunches Extra Value Meals Nationwide to Cut Prices

McDonald's is reintroducing its 'Extra Value Meals' menu, which was discontinued in 2019, to attract value-conscious customers and reverse a decline in visits from lower-income consumers. The new menu features eight meal deals with popular items such as the Big Mac, Chicken McNuggets, Egg McMuffin, and Quarter Pounder, bundled with a side and drink, offering savings of up to 15% compared to ordering items separately. This move addresses growing concerns that McDonald's has become too expensive, especially after post-pandemic inflation shifted customer perceptions, making the chain less affordable compared to alternatives like Applebee's and Chili's. Despite various promotions over the past year, including $5 bundles and buy-one-get-one-for-$1 offers, visits from lower-income customers have continued to fall sharply. CEO Chris Kempczinski acknowledged the need to improve value perception, noting that combo meals priced over $10 have negatively affected customer sentiment. The Extra Value Meals promotion will run through the end of the year, with prices varying by region.