A growing trend among preteen girls, driven by social media influencers on platforms like TikTok and YouTube, has led to increased use of anti-aging skin care products. Eleven-year-old Scarlett Goddard Strahan suffered severe skin damage from using adult-strength products, which has become common among her peers, with many experiencing rashes and chemical burns. Experts, including dermatologist Dr. Brooke Jeffy, warn that such products can cause premature aging and permanent skin damage. Beyond physical health concerns, there are significant worries about the impact on mental health, as the fixation on beauty standards can lead to anxiety, depression, and eating disorders. The beauty industry faces scrutiny over its marketing practices towards young girls, raising calls for increased regulation and a shift towards promoting body positivity. As this trend continues, parents and psychologists emphasize the need for awareness regarding the implications of early exposure to beauty ideals.