Nottingham Building Society Removes Robin Hood Logo

The Nottingham Building Society has replaced its iconic Robin Hood logo with a new design aimed at promoting inclusivity and reflecting modern financial diversity. The rebranding, which includes a new name and logo featuring a black squiggly 'N' on a mint green background, has stirred controversy, with critics labeling the decision as 'ridiculous' and an example of 'woke culture.' Former Conservative minister Sir Alec Shelbrooke expressed dismay at the removal of such a quintessentially English figure, suggesting it was an unwise business move. Customers have taken to social media to voice their dissatisfaction, calling the rebrand a waste of money and questioning the need to abandon a well-known local legend. The society maintains that the change is part of an effort to adapt to evolving financial needs while celebrating its 175-year history in Nottingham. Despite the backlash, the organization is committed to its new identity, stating it reflects a commitment to progress and community.