Justin Bieber Plans Surprise Release Seventh Album Friday

Justin Bieber is set to surprise-release his seventh studio album, titled "Swag," on July 11, marking his first full-length project since 2021's "Justice." The album features 20 tracks, including titles like "All I Can Take," "Therapy Session," and "Swag," and includes collaborations with artists such as Gunna, Sexyy Red, and Cash Cobain. Bieber, who recently became a father, has described the new album as darker, more vulnerable, and less polished, reflecting a genre shift and deeper musical themes shaped by his experiences as a new dad. The release was teased through billboards in major cities like Los Angeles, Times Square, and Reykjavik, Iceland, and Bieber shared images featuring his family on social media. Alongside the album announcement, Bieber also launched his fashion brand Skylrk, offering apparel and accessories. The singer's recent activities include recording sessions in Iceland and Los Angeles, emphasizing his artistic evolution and personal growth.