A$AP Rocky Launches Moncler Genius Collection Hinting at New Album

A$AP Rocky has launched a new fashion collection in collaboration with Moncler as part of the Moncler Genius project, blending vintage ski apparel with his signature urban style and experimental energy. The collection, titled "Don't Be Dumb. Be Genius," features vibrant color-blocking in lava red, electric indigo, and emerald green, accented with bold graphics referencing Rocky's long-awaited album "Don't Be Dumb" and includes AWGE and Moncler branding. The campaign, photographed by Charlotte Rutherford and complemented by a co-directed film, visually highlights the collection's vivid colors and futuristic aesthetic, while also teasing Rocky's upcoming music. The collection debuted at Moncler's The City of Genius event in Shanghai and is now available in select stores and online. While fans eagerly anticipate Rocky's album, its release has been repeatedly delayed, leading to mixed reactions, though his fashion and acting ventures continue to thrive. The new Moncler collaboration and ad campaign may signal renewed focus on his music career.