University of Wyoming Celebrates Josh Allen with $2 Million Super Bowl Ad

The University of Wyoming has invested $2 million in a 30-second advertisement set to air during Super Bowl LIX, celebrating the remarkable journey of alumnus Josh Allen, who was named the NFL's Most Valuable Player for the 2024 season. The ad highlights Allen's rise from an unrecruited junior college quarterback to a star player for the Buffalo Bills, aiming to inspire prospective students by showcasing UW's commitment to providing opportunities to individuals from all backgrounds. Chad Baldwin, UW's associate vice president for marketing and communications, emphasized that Allen's story reflects the university's ethos, as they were the only Division I school to offer him a chance. The advertisement will be broadcast in Wyoming and select markets across the country, including local affiliates during pregame and postgame shows. Produced entirely in-house by UW's Institutional Marketing and Athletics departments, the ad seeks to draw attention not just to Allen's achievements, but also to the university's role in shaping his success. This marks a significant moment for UW as they connect their brand with one of the NFL's leading athletes, reinforcing their message of opportunity and growth.