Google Launches AI Ultra Plan With Discounts, Upgrades

Google has launched its AI Ultra subscription, priced at $249.99 per month and targeting professionals and creators seeking advanced AI capabilities. The plan offers early access to experimental tools such as Gemini 2.5 Pro's Deep Think mode, Veo 3 video generator, Flow AI filmmaking tool, Project Mariner, and the highest usage limits on key Google AI apps. Subscribers receive 30TB of cloud storage, a YouTube Premium subscription, and a 50% discount for the first three months. The service is initially available in the US, with plans for international expansion. Meanwhile, Google's previous Gemini Advanced subscription has been rebranded as Google AI Pro ($19.99/month), now including Flow and Gemini in Chrome, and free student subscriptions are expanding to several countries. These moves position Google against competitors like OpenAI and Anthropic while advancing its AI monetization efforts.