The ticket sales for the long-awaited Oasis reunion tour faced significant backlash after fans reported frustrating experiences on Ticketmaster, where they encountered technical issues and soaring prices. Many fans were left in a queue of over 138,000 people, only to find ticket prices increased dramatically from the advertised €86.50 to nearly €1,000 for two tickets. The phenomenon of 'dynamic pricing', which adjusts ticket costs based on demand, has drawn criticism, with some fans accusing Ticketmaster of unfair practices. Government leader Lucy Powell acknowledged the surge pricing as a market norm but emphasized the need for transparency during ticket sales. Despite the chaos, Ticketmaster defended its pricing strategy as a means to offer fair access to tickets while reflecting market value. The situation has sparked discussions about potential regulatory actions, including calls for increased scrutiny of ticket resale practices.