Charli XCX has been announced as the latest face of Kim Kardashian's SKIMS, showcasing the brand's new Cotton Rib and Cotton Fleece collections in a campaign shot by Petra Collins. The collection will be available for purchase starting August 21, featuring items like the Cotton Rib Split Bralette and Boxer. Charli expressed excitement about collaborating with SKIMS, emphasizing the importance of comfort and style, and stated that the brand empowers people to feel confident in their skin. Kim Kardashian praised Charli as a unique talent and highlighted the brand's mission to feature influential cultural figures. This campaign taps into the 'Brat Summer' trend, inspired by Charli's recent album, which has resonated strongly with Gen Z. The collaboration reflects SKIMS' ongoing strategy of partnering with prominent celebrities across various fields.