Shaun White's Snow League Debuts on NBC

Shaun White has launched The Snow League, a new professional league dedicated to snowboarding and freeskiing, which will debut on March 7-8, 2025, in Aspen, Colorado, with events broadcast live on Peacock and encore presentations on NBC. The league will feature four events in its inaugural season, including men's and women's snowboard halfpipe competitions, with freeskiing introduced in future events. Athletes will compete for a total prize purse exceeding $1.5 million, with points accumulated throughout the season to determine the Snow League World Champion. This initiative aims to consolidate the fragmented landscape of winter sports and provide a more centralized competitive platform for athletes, similar to the successful model of Formula 1. White emphasized the goal of inspiring the next generation of athletes and positioning the league as a prestigious alternative to traditional Olympic success. NBC's partnership with White is seen as a strategic move ahead of the 2026 Winter Olympics in Milan Cortina.