Digitalk Conference 2025 Brings AI Leaders Together in Sofia

Artificial intelligence is rapidly transforming industries worldwide, with conferences like Digitalk 2025 in Sofia and sector-specific advancements highlighting its impact and challenges. In Central and Eastern Europe, AI is driving innovation in fields like media and healthcare, attracting global investment and positioning the region as a hub for technological progress. Meanwhile, in South Africa, AI has the potential to boost SME productivity and competitiveness, but adoption remains constrained by lack of resources, skills, and awareness; targeted corporate support could help bridge this gap. In the professional services sector, EY has integrated advanced AI into its audit platform, automating routine tasks and allowing auditors to focus on higher-value work, thereby increasing accuracy and efficiency for clients. The freight and logistics industry is also seeing AI move from theory to practice, as companies deploy generative AI solutions to automate communications and enhance operational efficiency, though competition in this space is intensifying. These developments underscore both the opportunities and challenges presented by the rapid commercialization and adoption of AI across a variety of industries.