Amazon VP Sparks Outrage with Necklace

Ruba Borno, an Amazon Web Services executive, sparked controversy after appearing in a company video wearing a necklace shaped like a map of Israel with the Palestinian flag superimposed. The video, which was intended to promote a company conference, drew backlash from social media users who accused Borno of promoting a Palestinian state 'from the river to the sea' and called for her termination. In response to the outrage, Amazon removed the video and stated it was not meant to convey a political message, with plans to upload a revised version soon. The incident has led to calls for boycotts of Amazon, as some users pledged to cancel their Prime subscriptions or switch to competitors. Additionally, critics pointed out Amazon's silence regarding the captivity of Israeli employee Alexander Sasha Trupanov by Hamas, which intensified the backlash. Borno, a Palestinian who fled Kuwait during the Gulf War, has since made her social media accounts private following the backlash.