Buffalo Wild Wings Launches B-Dubs Vision Goggles for March Madness

Buffalo Wild Wings has introduced the B-Dubs Vision Goggles, designed for fans to watch multiple March Madness games simultaneously, featuring a unique configuration of mirrors to enhance viewing from various angles. The goggles will be available for purchase starting March 17 for $9.99, as part of a marketing push titled 'So Many TVs. Not Enough Eyes.' which includes a humorous ad campaign starring the chain's CGI buffalo mascot, Hank. The restaurant chain emphasized that the goggles will help fans cheer on all their teams at once while enjoying their extensive TV coverage of the tournament. Alongside the goggles, Buffalo Wild Wings has launched new menu items like the Beer Cheese Cheesesteak and Chicken Parm Melt to celebrate March Madness. The campaign promotes Buffalo Wild Wings as the go-to destination for fans looking to immerse themselves in the tournament action. The novelty product aims to address the challenge of watching several games at once, appealing to the excitement of the NCAA basketball tournament.