Beyond Inc. Completes $5 Million Buy Buy Baby Acquisition

Beyond, Inc. has completed its acquisition of the Buy Buy Baby brand, previously owned by BBBY Acquisition Co. LLC, for $5 million. This acquisition returns Buy Buy Baby under the same corporate umbrella as Bed Bath & Beyond, which Beyond also owns. Marcus Lemonis, executive chairman of Beyond, expressed that this move strengthens their customer proposition in essential shopping moments. The deal includes various assets such as databases, intellectual property, and vendor relationships. Following the acquisition, Beyond is also collaborating with Kirkland's to explore growth opportunities, including potential openings of new Bed Bath & Beyond and Buy Buy Baby locations. The acquisition signifies Beyond's strategic efforts to expand its market reach and leverage the strengths of its brands.