Flag Football Secures Primetime Olympic Debut at LA28

Flag football is set to make its Olympic debut at the 2028 Los Angeles Games, with both men's and women's medal matches scheduled in primetime slots at BMO Stadium, reflecting the sport's growing prominence and the NFL's active involvement. The International Federation of American Football and the NFL have partnered to promote the event, with NFL players permitted to participate, enhancing the sport's profile and competitiveness. Eagles quarterback Jalen Hurts serves as a global flag football ambassador, highlighting the NFL's commitment to the sport's growth ahead of the Olympics. The sport, a non-contact variant of American football where players remove flags instead of tackling, originated in the 1940s and has seen significant amateur participation, especially in the U.S. The NFL is also pushing flag football at the youth level through campaigns like “Chase Something,” promoting inclusivity and increased participation, particularly among girls. Overall, flag football's Olympic inclusion symbolizes a major step in expanding football's appeal and accessibility worldwide.