Meta has launched AI Studio on Instagram, allowing users to create AI versions of themselves to interact with followers. This tool aims to help creators and business owners manage the overwhelming influx of messages by letting AI chatbots answer common questions and engage in direct messages on their behalf. Users can customize these AI profiles based on their content, preferred topics, and links to share, with options to avoid specific subjects. Initially available to U.S. users, AI Studio will expand to all Meta platforms and users over time. The goal is to reduce burnout among influencers and improve engagement with followers, while maintaining transparency in AI interactions.