Super Bowl LIX Unveils Record Ads, Trailers

This year's Super Bowl LIX featured a record $8 million cost for a 30-second commercial spot, drawing brands to invest heavily in star-studded ads. Highlights included Harrison Ford's Jeep commercial, which resonated with viewers for its inspirational message, while critics pointed out that celebrity cameos, like those from Snoop Dogg and Tom Brady, may not align with contemporary social issues. Among the notable ads were MSC Cruises with Drew Barrymore and Orlando Bloom, showcasing their new ship, and Booking.com featuring beloved Muppets in a lighthearted spot. The halftime show and trailers for upcoming films added to the entertainment value, with much anticipation building around new releases like How to Train Your Dragon and a live-action adaptation of Thunderbolts. Despite the overshadowing game outcome, the advertising blitz remained a focal point of the evening's entertainment. Overall, the event underscored the continued allure of the Super Bowl as a platform for brands to reach millions of viewers.