Generali Sign Collapses Atop Milan Skyscraper, Area Evacuated

A giant 15-metre Generali sign atop the Hadid Tower, the 44-storey headquarters of Italy’s largest insurer in Milan, partially collapsed on Monday, prompting immediate evacuation and closure of the surrounding area, including a nearby metro station and shopping district. The sign, weighing approximately 170 tonnes, is precariously leaning at a 45-degree angle, with firefighters and maintenance crews working to secure it and prevent it from falling. No injuries or damage to the building or surrounding structures have been reported, and Generali staff have been instructed to work remotely while the incident is investigated. The collapse is suspected to have been caused by failure of the steel rods supporting the sign, though the exact cause remains under assessment. The Hadid Tower, part of Milan’s CityLife redevelopment project, is a symbol of modernity designed by the late architect Zaha Hadid and has become an iconic part of the city’s skyline since its completion in 2017. Authorities have cordoned off the area to ensure public safety as investigations and repair efforts continue.