Nike, StockX Settle Trademark, NFT Counterfeiting Lawsuit

Nike and StockX have reached a confidential settlement to end their multi-year legal dispute over trademark infringement, NFTs, and the sale of counterfeit sneakers. The case, initiated in 2022, centered on StockX's unauthorized use of Nike sneaker images in digital tokens and allegations of selling fake shoes, with a March 2025 court ruling holding StockX liable for 37 pairs of counterfeit sneakers. The settlement dismisses all claims with prejudice, avoiding a scheduled October 2025 trial and preventing the case from being reopened. Both companies expressed a desire to avoid further reputational damage, with StockX emphasizing its ongoing investments in counterfeit prevention and authenticity verification. The resolution has significant implications for the evolving intersection of intellectual property rights and digital assets like NFTs, while also impacting market perceptions of Nike amid broader business challenges. The settlement marks a strategic closure for Nike to protect its brand without risking a public trial that could amplify uncertainties.