Valspar Extends PGA Tour Sponsorship Amid Uncertainty

Valspar has extended its title sponsorship of the Valspar Championship PGA Tour event in Tampa Bay through 2030, marking a significant commitment despite ongoing economic uncertainties in the golf industry. The tournament, known for its vibrant atmosphere and unique initiatives like the Valspar Caddie Hat Program, will continue to be a key part of the PGA Tour’s Florida Swing, with a prize purse of $8.7 million. Valspar has been a title sponsor since 2014 and has helped the event grow into a major regional attraction with diverse entertainment offerings beyond golf, such as concerts and celebrity pro-ams. This extension is seen as a vote of confidence amid a volatile period marked by the PGA Tour’s competition with LIV Golf. The sponsorship ensures the tournament's continuity and assists in strengthening relationships with customers and vendors, as noted by Sherwin-Williams, Valspar's parent company. The Valspar Championship will host its 2025 edition from March 20-23 at the Copperhead Course at Innisbrook Resort.