Kylie Jenner Celebrates Kylie Cosmetics' 10th Anniversary With Lip Kit-Themed Campaign

Kylie Jenner is celebrating the 10th anniversary of her Kylie Cosmetics brand with a bold and inventive promotional campaign featuring a custom outfit made entirely from her lip liners and glosses. The look, designed by Laurel DeWitt, includes a corset top made of lip pencils and a micro-mini skirt strung together with chains and lip gloss tubes, symbolizing the beauty empire she built around her iconic lip kits. Jenner's campaign, dubbed the King Kylie collection, also pays homage to her original glam aesthetic with nostalgic elements like her signature teal-dipped hair and a pink latex dress, which connects to her edgy 2015 alter ego. The campaign has received widespread attention and praise from fans and influencers on social media, with many eager to purchase the limited-edition products. Jenner marked the milestone with a glamorous party attended by family and friends, highlighting her decade-long success in the beauty industry. This creative promotional approach underscores Jenner's flair for pushing fashion boundaries while cementing her brand's legacy.